Industry News, Printers News

Consumers Frustrated with Rising Prices, RRD Survey Finds

Shoppers focus on value, convenience and personalized experiences amidst inflation.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

A recent survey conducted by R.R. Donnelley & Sons Company (RRD) found that consumers across key demographic groups have reached a breaking point, and are shifting their shopping habits– prioritizing value over brand loyalty, favoring less expensive alternatives, hunting for bargains, and avoiding products considered too costly. RRD’s annual 2024 CPG + Grocery Consumer Report reveals how inflation is continuing to influence consumer purchasing behavior. The report, based on a survey...

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